If your business has Facebook fans, that doesn’t mean they read your blog. Just because people are reading your blog doesn’t mean they know you’re on Facebook. Wouldn’t it be great if website visitors could easily be converted into Facebook fans? They can, with Facebook Fan Box.

Why would a business, organization, or public personality who already has a blog audience bother with Facebook? While I highly recommend blogs for the incredible content hubs they are, consider how they work. Blogs comprise a 1-to-1 relationship in that one reader can visit and consume the content you create. An individual reader may visit once in a while to see what’s happening and maybe comment on your content. On Facebook, however, fans can receive (content is pushed) blog-length posts and twitter-length status updates which can contain photos, links, and videos directly in their News Feed. You no longer have to rely on readers occasionally dropping by the blog. Content is pushed to them and they can easily comment on it. If they like, share or comment on it, your content ripples out across all of their Facebook friends (the average Facebook user has 130 friends!) as recent activity. This engenders conversation between people and their connections. Facebook is another great enticement for your fans to share and interact with your content.

The Fan Box widget is how you get a fan page out of Facebook and onto the web at large and in turn makes it easy for your blog readers to become page fans and tightens the bond you share with them.

The Fan Box has a few basic options you can select for how you would want it to display:

• With/without the stream
• With/without fans (it will display fans you know if there are any)
• With/without the Facebook logo

Now, website visitors who are not currently Facebook fans will see a “Become a Fan” button; if you are already a fan it says “You are a Fan”. No matter which Fan Box options you go for, the important thing is that Facebook users now have the option to become a fan of your page right from your website the fan box is embedded on. If gaining fans is your goal, the Facebook Fan Box is a fantastic way to do it.

Tags: facebook, social media

This entry was posted on Friday, April 9th, 2010 at 3:08 pm and is filed under Newsletter, facebook, social media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.